Needs and preferences of women users of oral contraceptives in selected countries in Central and Eastern Europe

Article Details

Authors
Tomas Fait, Dmitry Buryak, Monica-Mihaela Cirstoiu, Eva Luczai, Rafal Janczura

Article Type
Original Research

DOI
10.7573/dic.212510

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Abstract

Background: The availability of various oral contraceptive (OC) pill formulations with different hormone compositions suggests that there is potential to align a particular product with an individual user’s needs and preferences. To explore this concept further, a survey was conducted of current users of OCs to define and confirm areas of specific needs, and to gain insight into their views and preferences for OC formulations.

Methods: During November and December 2015, women users (n=615) of OCs in five Central and Eastern European countries were surveyed in face-to-face interviews conducted by experienced interviewers. The survey questionnaire comprised 34 questions about the use of and specific needs for OCs.

Results: Four basic needs of women taking OCs were identified: reliable contraception, reversibility of contraception, no effect on body weight and safety. Overall, 85% of surveyed women indicated that prevention of pregnancy was the main reason for taking OCs. Weight gain was the side effect of greatest concern with OC use (46% spontaneous answer; 65% aided answer). Independent behavioural segmentation analysis identified four groups – Solved Cycle Problems (46% of participants), Low Hormone Content (22%), Lifestyle (17%) and Beauty (14%) – which characterised the women according to needs and preferences beyond the basic needs of OCs. Each group had unique features and distinct preferences for different formulations of OCs.

Conclusions: Aligning product advantages with specific individual needs may enhance users’ overall experience with OCs as a contraceptive option.

Keywords: Eastern and Central Europe, needs and preferences, oral contraceptives, survey, women users.

Citation: Fait T, Buryak D, Cirstoiu M-M, Luczai E, Janczura R. Needs and preferences of women users of oral contraceptives in selected countries in Central and Eastern Europe. Drugs in Context 2018; 7: 212510 DOI: 10.7573/dic.212510

Disclosure and potential conflicts of interest: E.L and R.J. are full-time employees of Gedeon Richter Plc. T.F., D.B. and M-M.C. report no conflicts of interest. The authors alone are responsible for the content and writing of this article. The International Committee of Medical Journal Editors (ICMJE) Potential Conflicts of Interests form for the authors are available for download at: https://www.drugsincontext.com/wp-content/uploads/2018/01/dic.212510-COI.pdf

Acknowledgements: T.F. and M-M.C. contributed substantially to the conception and design of the work, and to the acquisition, analysis and interpretation of data for the work. D.B. contributed substantially to the acquisition, analysis and interpretation of data for the work. E.L. contributed substantially to drafting of the manuscript and revising it critically for important intellectual content, and provided final approval of the version to be published. R.J. contributed substantially to drafting of the manuscript and revising it critically for important intellectual content. The authors acknowledge Kerry Dechant of Content Ed Net for assistance in the preparation of this manuscript.

Funding declaration: The survey and manuscript development were funded by Gedeon Richter Plc (Budapest, Hungary).

Copyright: Copyright © 2018 Fait T, Buryak D, Cirstoiu M-M, Luczai E, Janczura R. Published by Drugs in Context under Creative Commons License Deed CC BY NC ND 4.0 which allows anyone to copy, distribute, and transmit the article provided it is properly attributed in the manner specified below. No commercial use without permission.

Correct attribution: Copyright © 2018 Fait T, Buryak D, Cirstoiu M-M, Luczai E, Janczura R. https://doi.org/10.7573/dic.212510. Published by Drugs in Context under Creative Commons License Deed CC BY NC ND 4.0.

Article URL: https://www.drugsincontext.com/needs-and-preferences-of-women-users-of-oral-contraceptives-in-selected-countries-in-central-and-eastern-europe

Correspondence: Eva Luczai, Gedeon Richter Plc., Budapest, Gyömrői út 19-21, Hungary. Postal address: Gedeon Richter Plc. Budapest 10. Pf. 27. H-1475, Hungary. luczaie@richter.hu

Provenance: submitted; externally peer reviewed.

Submitted: 16 October 2017; Peer review comments to author: 3 November 2017; Revised manuscript received: 7 January 2018; Accepted: 10 January 2018; Publication date: 7 February 2018.

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